Sales & Revenue Optimization
Pricing, promotion and assortment decisions modelled against contribution rather than gross sales.
What actually goes wrong
Discounts are set to hit a revenue number, and the margin consequence is discovered at month end.
Why this matters. Revenue is a vanity metric until you know what it cost to earn.
What SMEMinds does
- Price elasticity and promotion-response analysis
- Promotion calendar modelled before commitment
- Assortment rationalisation — what to keep, cut and reprice
- Bundle and pack-size architecture
- Deal and event participation decisions
- Contribution reporting per decision
Who this is for
Brands whose revenue is growing and whose margin is not.
Deliverables
- Elasticity analysis
- Promotion calendar model
- Assortment review
- Post-promotion reports
What changes.
Stated as changes in how the business runs, because those are the ones we control.
Profitable promotions
Modelled before they run.
Rationalised range
Fewer SKUs carrying more of the margin.
Better price points
Set against elasticity, not competitor watching.
Measured decisions
Every promotion has a post-mortem.
Every recommendation shows its arithmetic.
The reconciliation itself — settlements, fees, returns and claims resolved to a number you can take to a review.
See the toolsOr learn to run it yourself.
The models behind this service are taught in the Retail Business: 0 to ₹100 Crore Playbook — in Hinglish and English, with the calculators included.
Open the Retail Business: 0 to ₹100 Crore PlaybookQuestions we get about this service
Sometimes. More often we will tell you which discounts are paying for themselves and which are buying revenue you already had.
Others in Data & technology
Let's look at your account.
Tell us what the constraint is and we will tell you whether we are the right people to fix it.