Meta Ads
Facebook and Instagram campaigns built for discovery and retargeting, with creative treated as the main variable.
What actually goes wrong
Meta performance is usually blamed on targeting when the creative is the constraint — and the account has no systematic way to produce or test it.
Why this matters. On Meta, creative is the targeting.
What SMEMinds does
- Account and campaign structure for stable learning
- Advantage+ and manual campaign mix
- Creative production pipeline and structured testing
- Audience strategy across prospecting and retargeting
- Conversions API, consent and signal quality
- Blended-cost reporting alongside marketplace sales
Who this is for
Brands where discovery matters and the category is visual.
Deliverables
- Creative test roadmap
- Account restructure
- CAPI implementation
- Blended performance report
What changes.
Stated as changes in how the business runs, because those are the ones we control.
A creative engine
Testing that produces winners repeatedly.
Cleaner signal
CAPI and consent implemented properly.
Efficient discovery
Reaching buyers before they search.
Honest reporting
Platform-reported and blended, side by side.
Every recommendation shows its arithmetic.
Spend judged against contribution margin, so a campaign that raises revenue and lowers profit is visible in the same report.
See the toolsOr learn to run it yourself.
The models behind this service are taught in the Amazon Advertising Playbook — in Hinglish and English, with the calculators included.
Open the Amazon Advertising PlaybookQuestions we get about this service
For discovery-led categories, often yes. For pure replenishment categories it usually loses to search. We will model it before recommending it.
Others in Growth marketing
Let's look at your account.
Tell us what the constraint is and we will tell you whether we are the right people to fix it.