Playbook launch pricing runs until 1 October 2026 — nine Playbooks, 437 lessons, one login. See the Playbooks
SMEMinds
Data & technologyNew service

Catalog & Brand Protection

Detect hijackers, unauthorised sellers and catalogue tampering — and act on them on a schedule rather than when a customer complains.

The problem

What actually goes wrong

Detail pages get edited, variations get hijacked and unauthorised sellers appear — usually noticed weeks later, after the Buy Box and the reviews have already moved.

Why this matters. Your catalogue is an asset. Unmonitored, it is a shared one.

What we manage

What SMEMinds does

  • Daily monitoring of detail-page content, images and variations
  • Buy Box and third-party seller tracking
  • Brand Registry, Transparency and Project Zero enforcement
  • Test buys and evidence collection for enforcement
  • MAP policy monitoring and enforcement workflow
  • Change-alerting so tampering is caught in days, not months

Who this is for

Brand-registered sellers with distribution leakage or a hijacking history.


Deliverables

  • Monitoring dashboard
  • Enforcement workflow
  • Evidence packs
  • MAP policy

How we run it

  1. 1Audit
  2. 2Plan
  3. 3Execute
  4. 4Measure
What each step involves
Business outcomes

What changes.

Stated as changes in how the business runs, because those are the ones we control.

01

Hijackers removed

Detected and evidenced quickly.

02

Content protected

Unauthorised edits caught and reverted.

03

Buy Box defended

Share tracked and contested.

04

Price integrity

MAP enforced consistently.

Every recommendation shows its arithmetic.

The reconciliation itself — settlements, fees, returns and claims resolved to a number you can take to a review.

See the tools

Or learn to run it yourself.

The models behind this service are taught in the Retail Business: 0 to ₹100 Crore Playbook — in Hinglish and English, with the calculators included.

Open the Retail Business: 0 to ₹100 Crore Playbook
FAQ

Questions we get about this service

Yes — detection, evidence collection, test buys where appropriate, and the enforcement route through Brand Registry. Enforcement outcomes depend on Amazon, but the evidence quality is what decides most cases.

Next step

Let's look at your account.

Tell us what the constraint is and we will tell you whether we are the right people to fix it.

Book a free consultationSee all services