Global
An exporter picks the market that pays, not the one that is loudest
How the engagement ran
1
Challenge
A manufacturer was preparing to launch in the largest available Amazon marketplace because it was the largest.
2
Strategy
Model landed price, category referral fee, fulfilment cost and duty for each candidate market before committing inventory.
3
Execution
Registration, localisation and compliance sequenced for the market the model selected; launch advertising budgeted against break-even rather than a share-of-voice target.
4
AI & technology
Global Profitability Calculator across candidate marketplaces.
5
Result
The market that would have been chosen on instinct ranked third on margin.
Client identity and performance metrics for this
engagement are published only with the client's written approval. Where you see no number,
it is because that approval is not yet in place — not because there was no result.
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