Stop spending on Amazon Ads without knowing the margin.
ACOS, TACOS, ROAS and CTR only mean something against your break-even. This Playbook connects the advertising console to the P&L.
Great Indian SMEMinds Offer Plans from ₹999 · up to 60% off till Diwali (8 Nov 2026). See pricesNew here? Extra 10% off with code WELCOME10
- 3 free lessons
- 3 free AI tool uses
- Google sign-in
- 8modules
- 48lessons
- 33hours
- 3tools
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What this actually does for your business.
A full advertising curriculum for Amazon India: campaign architecture, keyword and targeting strategy, bidding, budget control, ACOS / TACOS / ROAS economics, AMC and DSP, plus the reporting cadence that keeps spend accountable.
Who it is for. Sellers running their own Sponsored Products campaigns
Know your break-even ACOS
The one threshold that decides whether a campaign is buying growth or buying losses.
Read six metrics as one answer
ACOS, TACOS, ROAS, CTR, CVR and CPC together tell you which lever is costing money this week.
Structure campaigns deliberately
Brand defence, generic, auto and retargeting each have a job — and a different acceptable ACOS.
Stop funding what cannot pay
Find the campaigns buying sales below cost before they take the account's margin with them.
What you actually open.
Real screens from playbook.smeminds.com — one login for every Playbook you take.
Screens from a sample account.
Know your break-even ACOS before you bid.
Six advertising metrics only mean something against your own contribution margin. This is the one threshold that says whether a campaign is buying growth or buying losses.
Sample input
- Ad spend₹1,84,000
- Ad sales₹6,90,000
- Total sales₹14,50,000
- Clicks21,500
- Orders1,180
- Contribution margin27%
Advertising AI returns
Profitable
What it checks
- ACOS and TACOS against each other
- ROAS on the spend
- CTR and conversion rate
- Cost per click and order value
- Break-even ACOS from your margin
Demonstration with sample numbers, not anyone's live business data. The figures came back from the same engine a subscriber's calculator runs.
Try the Break-even ACOS CalculatorFree account · 3 free tool uses
Calculator Suite
Every calculator this Playbook ships, in one panel.
Command Centre
Your progress, business numbers and action plan for this Playbook.
Ask Saarthi
Your AI business partner for this Playbook: explain a lesson, apply it to your business, test what you know.
More tools across the Playbooks
Your AI ecommerce business partner.
Stuck with a seller problem? Ask Saarthi inside the Playbook for guidance based on what you are learning. Explain a lesson, apply it to your business, test what you know.
Illustrative example — not a live AI response
- Splits the problem first — is it traffic, conversion or cost — instead of guessing at a fix.
- Asks which report or numbers you have, so the answer is about your account, not a generic one.
- Points you to the lesson in this Playbook that covers the situation.
- Ends with a short checklist of what to check next and in which order.
8 modules, 48 lessons, about 33 hours.
The whole scope, before you pay for any of it. Open a module to see what it covers.
01 Advertising Foundations & Retail Readiness 6 lessons · 3.5 h · 3 free
- The Amazon Advertising Landscape & Retail Media Opportunity in IndiaPreview free30 min
- How Amazon Ads Work: The Auction, Ad Types & the Marketing FunnelFree with account35 min
- Retail Readiness: The Pre-Advertising FoundationFree with account35 min
- Listing & Conversion Optimization for Ad EfficiencyIncluded in a subscription40 min
- Organic Ranking, Keyword Indexing & the Ads-Organic FlywheelIncluded in a subscription40 min
- Account Setup: Seller vs Vendor, the Ads Console, Access, Billing & GSTIncluded in a subscription30 min
02 Sponsored Products Mastery 6 lessons · 4.1 h
- Sponsored Products Fundamentals & Campaign AnatomyIncluded in a subscription35 min
- Keyword Research & Match Types for Sponsored ProductsIncluded in a subscription45 min
- Automatic Campaigns & the Keyword Harvesting EngineIncluded in a subscription40 min
- Manual Keyword & Product (ASIN) TargetingIncluded in a subscription45 min
- Negative Targeting & Search-Term HygieneIncluded in a subscription35 min
- Sponsored Products Campaign Architecture & PortfoliosIncluded in a subscription45 min
03 Sponsored Brands & Sponsored Display 6 lessons · 4.1 h
- Sponsored Brands: Headline, Store Spotlight & Product CollectionIncluded in a subscription40 min
- Sponsored Brands Video & Creative StrategyIncluded in a subscription40 min
- Amazon Stores: Building a Brand DestinationIncluded in a subscription40 min
- Sponsored Display: Audiences & Contextual TargetingIncluded in a subscription45 min
- Sponsored Display Remarketing & Defensive PlaysIncluded in a subscription40 min
- Amazon Posts, Brand Tailored Promotions, Coupons & DealsIncluded in a subscription40 min
04 Targeting, Bidding & Budgets 6 lessons · 4.0 h
- Bidding Strategies: Dynamic Bids (Down-only, Up-and-down), Fixed & Placement AdjustmentsIncluded in a subscription40 min
- Rule-Based & AI Bidding, Budget Rules & AutomationIncluded in a subscription40 min
- Budget Planning & Allocation Across the PortfolioIncluded in a subscription40 min
- Placement Optimization: Top of Search, Rest of Search & Product PagesIncluded in a subscription40 min
- Campaign Architecture: Naming Conventions, Segmentation, SKAG vs ThemeIncluded in a subscription45 min
- Dayparting, Pacing & In-Flight Budget ManagementIncluded in a subscription35 min
05 Metrics, Reports & Analytics 6 lessons · 4.3 h
- The Advertising Metrics Bible: CTR, CVR, CPC, ACOS, ROAS, TACOSIncluded in a subscription40 min
- New-to-Brand, Brand Halo, Incrementality & Customer Lifetime ValueIncluded in a subscription45 min
- Advertising Reports Decoded: Search Term, Placement, Targeting, Purchased Product, BudgetIncluded in a subscription45 min
- Brand Analytics: Search Query Performance (SQP) & Search Catalog PerformanceIncluded in a subscription45 min
- Building an Advertising Dashboard & Optimization CadenceIncluded in a subscription45 min
- Campaign Diagnosis: The Root-Cause FrameworkIncluded in a subscription40 min
06 Amazon DSP, AMC & Retail Media 6 lessons · 4.5 h
- Amazon DSP Fundamentals: Programmatic, Audiences & InventoryIncluded in a subscription45 min
- DSP Campaign Planning: Inventory, Creative, Deal Types & MeasurementIncluded in a subscription45 min
- Amazon Marketing Cloud (AMC): Clean-Room AnalyticsIncluded in a subscription50 min
- Marketing Stream & Real-Time OptimizationIncluded in a subscription40 min
- Attribution, Amazon Attribution & Driving External TrafficIncluded in a subscription45 min
- Full-Funnel Strategy: Integrating Sponsored Ads, DSP & AMCIncluded in a subscription45 min
07 Launch, Ranking & Seasonality 6 lessons · 4.2 h
- The Product Launch Advertising PlaybookIncluded in a subscription45 min
- Ranking & Keyword Domination StrategyIncluded in a subscription45 min
- Defensive Advertising & Brand ProtectionIncluded in a subscription40 min
- Competitor Conquesting & ASIN Targeting StrategyIncluded in a subscription40 min
- Seasonality: Prime Day, Great Indian Festival & BFCMIncluded in a subscription45 min
- The Annual Advertising Calendar & Campaign PlanningIncluded in a subscription35 min
08 Scaling, Automation & AI 6 lessons · 4.3 h
- Profitability-First Advertising: TACOS & True ContributionIncluded in a subscription45 min
- The Scaling Framework: From ₹1 Lakh to ₹1 Crore Monthly Ad SpendIncluded in a subscription45 min
- Advertising Automation & Rules at ScaleIncluded in a subscription40 min
- AI-Powered Advertising & Third-Party Tools (Helium10, Perpetua, Pacvue, Quartile, Intentwise, Teikametrics)Included in a subscription45 min
- Global & Cross-Marketplace AdvertisingIncluded in a subscription40 min
- Building the Team & the 90-Day Advertising Mastery PlanIncluded in a subscription45 min
144 quiz questions across the modules. Progress is tracked lesson by lesson once you sign in.
Four steps, then a habit.
Try it before you pay.
Continue with Google and start with The Amazon Advertising Landscape & Retail Media Opportunity in India. No card asked for. Free AI tool uses need a verified email address.
Choose how long you need it for.
One Playbook, four terms. Every plan opens the whole Playbook — the longer terms cost less per week and carry the updates released while you hold them.
WELCOME10 at checkout for an extra 10% off.Start free, upgrade anytime — begin with the free lessons.
Monthly
Active learning
₹999/month
billed every month
Buy nowWhat you get:
- 30 days of access
- Full Playbook access
- All lessons & videos
- Content released during your term
Quarterly
Structured business improvement
₹2,999/quarter
₹1,000 a month
Buy nowWhat you get:
- 90 days of access
- Everything in Monthly
- Three months of new content and updates
Yearly
Long-term growth
₹4,999/year
₹411 a month · 59% less than monthly
Buy nowWhat you get:
- 365 days of access
- Everything in Quarterly
- A year of new content and updates
- Every plan includes all 48 lessons and every module
- All 3 calculators and the AI Mentor
- Progress and notes kept if a plan lapses
All prices include GST. Plans are prepaid with no auto-charge — the plan runs to the end of the period you have paid for, and your progress is never deleted. Payments are processed securely by Razorpay.
Playbook Master Pass
All 9 Playbooks, 437 lessons, every AI tool and every certification on one subscription.
Earn the Amazon Advertising certificate.
Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
Built for real ecommerce operations.
Written from operations, not from a syllabus
Every module works back from a failure that costs money on a live account.
Learning, tools and application in one place
48 lessons and 3 working calculators on one subscription — not a course that sends you off to a spreadsheet.
Numbers you can check
The calculators run on the published Amazon.in fee schedule, and the page says when a figure is a benchmark rather than a measurement of your product.
Progress that stays yours
Lesson progress, quiz history and notes are kept if a subscription lapses, and resume if you renew.
Questions, answered.
About 33 hours of lesson time across 8 modules and 48 lessons. Most people work through it over four to eight weeks alongside running the business.
The section above lists all 8 modules and every one of the 48 lessons with the time each takes. Nothing about the scope is held back until after payment.
Every one of the 48 lessons, the 144 quiz questions, the 3 tools mapped to this Playbook, the AI Mentor, downloadable resources, the complete Playbook app, and certification eligibility.
Every plan opens the same Playbook. At today's prices the yearly plan costs less per month than paying monthly. Not sure yet? Start with the free lessons — they need no payment.
Yes. Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
The Playbook film carries a full Hinglish narration track and a full English one, with captions in both, and you can switch mid-film without losing your place. The written lessons are in English.
Both. This Playbook ships a complete application — its own dashboard, calculators and tools — and it opens inside this subscription rather than as a separate purchase.
Real. The figures in the two demonstrations above came back from the same engine your subscription opens, running on the published Amazon.in fee schedule. Your own numbers go in the same way.
Nothing is deleted. Progress, notes and quiz history are preserved and resume exactly where you left off if you renew.
Yes. Playbooks are sold one at a time and sit on one account. The Duo and Growth passes cover two or three at a lower combined price, and the Master Pass covers all of them.
Yes, for every successful payment, downloadable as a PDF from My Payments. Add your GSTIN before paying to have it printed on the invoice.
Stop guessing. Start managing your Amazon business with a system.
Learn practical account management, understand profitability, and make better ecommerce decisions with Amazon Advertising.
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