Grow the range, not just the revenue.
Scaling an ecommerce retail business is a question of which lines carry the range and which ones quietly dilute it — and knowing the difference early.
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- 3 free lessons
- 3 free AI tool uses
- Google sign-in
- 8modules
- 42lessons
- 35hours
- 6tools
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What this actually does for your business.
A business-building curriculum rather than a channel course: entity and finance foundation, 1P vendor models across Amazon, Flipkart and Myntra, distribution and omnichannel, brand building, operations, team and the financial planning that takes a retail business from zero to ₹100 crore.
Who it is for. Founders scaling past the first crore
See which lines carry the range
The busiest SKU and the most profitable SKU are rarely the same one. Fund the second.
Build the range on contribution
Core, value, premium and accessory lines each need a different margin to earn their place.
Plan growth as a sequence
The order in which you add selection, capacity and marketing decides whether the growth is affordable.
Protect margin while you scale
Volume magnifies whatever your unit economics already were, in both directions.
What you actually open.
Real screens from playbook.smeminds.com — one login for every Playbook you take.
Screens from a sample account.
Know which line is carrying the range.
Core, value, premium and accessory lines each need a different margin to earn their place. This prices any one of them on the live marketplace fee tables.
Sample input
- Selling price₹2,999
- Product cost₹1,100
- CategoryHome - Home decor products
- Marketplace fees17.0% referral
- FulfilmentFBA · national
- Advertising6% of price
Retail Margin Calculator returns
Healthy
What it checks
- Referral fee, tiered by price
- Closing & fulfilment
- Storage and GST on fees
- Returns at the category benchmark
- Advertising drag
Demonstration with sample numbers, not anyone's live business data. The figures came back from the same engine a subscriber's calculator runs.
Try the Retail Margin CalculatorFree account · 3 free tool uses
Command Centre
Your progress, business numbers and action plan for this Playbook.
Working Capital Model
How much cash the cycle actually ties up.
Retail Calculators
₹100 Crore Planner
The financial path from where you are to ₹100 crore.
Bulk Profitability
Ask Saarthi
Your AI business partner for this Playbook: explain a lesson, apply it to your business, test what you know.
More tools across the Playbooks
Your AI ecommerce business partner.
Stuck with a seller problem? Ask Saarthi inside the Playbook for guidance based on what you are learning. Explain a lesson, apply it to your business, test what you know.
Illustrative example — not a live AI response
- Splits the problem first — is it traffic, conversion or cost — instead of guessing at a fix.
- Asks which report or numbers you have, so the answer is about your account, not a generic one.
- Points you to the lesson in this Playbook that covers the situation.
- Ends with a short checklist of what to check next and in which order.
8 modules, 42 lessons, about 35 hours.
The whole scope, before you pay for any of it. Open a module to see what it covers.
01 Retail Foundation & Vendor Models 6 lessons · 4.5 h · 3 free
- India Retail & Quick-Commerce Landscape and the 1P Vendor OpportunityPreview free35 min
- Amazon India Retail & Vendor Central ModelFree with account45 min
- Flipkart Retail / Wholesale Vendor ModelFree with account45 min
- Myntra Retail & Marketplace-Plus ModelIncluded in a subscription45 min
- Retail Aggregator vs Direct Vendor vs National Distributor ModelsIncluded in a subscription50 min
- Global Retail Vendor BenchmarksIncluded in a subscription50 min
02 Onboarding & Commercial 5 lessons · 4.2 h
- Vendor Onboarding — Amazon Vendor Central (India)Included in a subscription40 min
- Flipkart & Myntra Vendor / Partner PortalsIncluded in a subscription40 min
- GST, E-Invoicing, Legal Documentation & Statutory Compliance (India)Included in a subscription55 min
- Commercial Negotiation & Annual Vendor Negotiation (AVN / JBP)Included in a subscription60 min
- Vendor Funding, Trade Terms & Margin SupportIncluded in a subscription55 min
03 Catalog, Content & Brand 5 lessons · 4.2 h
- Catalog Management & Listing ExcellenceIncluded in a subscription50 min
- A+ Content, Brand Store & Rich MediaIncluded in a subscription45 min
- Brand Registry, IP Protection & Counterfeit PreventionIncluded in a subscription55 min
- Myntra Cataloguing, Fashion Studio & Size/Fit StandardsIncluded in a subscription50 min
- Retail Pricing Strategy & Marketplace Conflict ControlIncluded in a subscription55 min
04 PO, Forecast & Inventory 5 lessons · 4.1 h
- Purchase Order Management & PO LifecycleIncluded in a subscription45 min
- Amazon PO Algorithms, ARA & Replenishment LogicIncluded in a subscription50 min
- Demand Forecasting & Inventory PlanningIncluded in a subscription55 min
- Fill Rate, OTIF & Confirmed Fill Rate OptimisationIncluded in a subscription50 min
- Inventory Health, Aging & LiquidationIncluded in a subscription45 min
05 Supply Chain & Operations 5 lessons · 3.9 h
- Inbound Operations & ASNIncluded in a subscription45 min
- Warehouse Compliance & Routing GuideIncluded in a subscription45 min
- Packaging, Labeling & Barcode StandardsIncluded in a subscription40 min
- Damage Reduction & Returns OperationsIncluded in a subscription50 min
- Logistics, Lead Time & Regional ExpansionIncluded in a subscription55 min
06 Retail Finance & Profitability 5 lessons · 4.1 h
- Retail Margin Framework & Net PPMIncluded in a subscription45 min
- Chargebacks, Claims & Deduction ManagementIncluded in a subscription50 min
- Returns, RTV & Damage Cost ControlIncluded in a subscription45 min
- P&L, Cash Flow & Working CapitalIncluded in a subscription55 min
- GMROI, Inventory Days & Profitability AnalyticsIncluded in a subscription50 min
07 Marketing & Mega Events 5 lessons · 4.3 h
- Retail Advertising — Amazon Ads / AMSIncluded in a subscription45 min
- Amazon DSP & Full-Funnel Brand BuildingIncluded in a subscription50 min
- Prime Day & Great Indian Festival (GIF) PlaybookIncluded in a subscription60 min
- Flipkart Big Billion Days & Myntra EORS / Mega EventsIncluded in a subscription55 min
- Season Planning & Annual Campaign CalendarIncluded in a subscription50 min
08 Analytics, Scaling & AI 6 lessons · 5.4 h
- Retail Analytics & Vendor ScorecardsIncluded in a subscription45 min
- Business Reviews — QBR, EBR & Annual Business PlanningIncluded in a subscription55 min
- Retail Automation & AI CopilotsIncluded in a subscription55 min
- Brand Protection, Account Health, Risk & Crisis ManagementIncluded in a subscription55 min
- Scaling to ₹100 Crore — The Retail Growth Operating SystemIncluded in a subscription60 min
- IPO-Ready Retail Systems & Future-ProofingIncluded in a subscription55 min
124 quiz questions across the modules. Progress is tracked lesson by lesson once you sign in.
Four steps, then a habit.
Try it before you pay.
Continue with Google and start with India Retail & Quick-Commerce Landscape and the 1P Vendor Opportunity. No card asked for. Free AI tool uses need a verified email address.
Choose how long you need it for.
One Playbook, four terms. Every plan opens the whole Playbook — the longer terms cost less per week and carry the updates released while you hold them.
WELCOME10 at checkout for an extra 10% off.Start free, upgrade anytime — begin with the free lessons.
Monthly
Active learning
₹999/month
billed every month
Buy nowWhat you get:
- 30 days of access
- Full Playbook access
- All lessons & videos
- Content released during your term
Quarterly
Structured business improvement
₹2,999/quarter
₹1,000 a month
Buy nowWhat you get:
- 90 days of access
- Everything in Monthly
- Three months of new content and updates
Yearly
Long-term growth
₹4,999/year
₹411 a month · 59% less than monthly
Buy nowWhat you get:
- 365 days of access
- Everything in Quarterly
- A year of new content and updates
- Every plan includes all 42 lessons and every module
- All 6 calculators and the AI Mentor
- Progress and notes kept if a plan lapses
All prices include GST. Plans are prepaid with no auto-charge — the plan runs to the end of the period you have paid for, and your progress is never deleted. Payments are processed securely by Razorpay.
Playbook Master Pass
All 9 Playbooks, 437 lessons, every AI tool and every certification on one subscription.
Earn the Retail Business: 0 to ₹100 Crore certificate.
Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
Built for real ecommerce operations.
Written from operations, not from a syllabus
Every module works back from a failure that costs money on a live account.
Learning, tools and application in one place
42 lessons and 6 working calculators on one subscription — not a course that sends you off to a spreadsheet.
Numbers you can check
The calculators run on the published Amazon.in fee schedule, and the page says when a figure is a benchmark rather than a measurement of your product.
Progress that stays yours
Lesson progress, quiz history and notes are kept if a subscription lapses, and resume if you renew.
Questions, answered.
About 35 hours of lesson time across 8 modules and 42 lessons. Most people work through it over four to eight weeks alongside running the business.
The section above lists all 8 modules and every one of the 42 lessons with the time each takes. Nothing about the scope is held back until after payment.
Every one of the 42 lessons, the 124 quiz questions, the 6 tools mapped to this Playbook, the AI Mentor, downloadable resources, the complete Playbook app, and certification eligibility.
Every plan opens the same Playbook. At today's prices the yearly plan costs less per month than paying monthly. Not sure yet? Start with the free lessons — they need no payment.
Yes. Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
The Playbook film carries a full Hinglish narration track and a full English one, with captions in both, and you can switch mid-film without losing your place. The written lessons are in English.
Both. This Playbook ships a complete application — its own dashboard, calculators and tools — and it opens inside this subscription rather than as a separate purchase.
Real. The figures in the two demonstrations above came back from the same engine your subscription opens, running on the published Amazon.in fee schedule. Your own numbers go in the same way.
Nothing is deleted. Progress, notes and quiz history are preserved and resume exactly where you left off if you renew.
Yes. Playbooks are sold one at a time and sit on one account. The Duo and Growth passes cover two or three at a lower combined price, and the Master Pass covers all of them.
Yes, for every successful payment, downloadable as a PDF from My Payments. Add your GSTIN before paying to have it printed on the invoice.
Stop guessing. Start managing your Amazon business with a system.
Learn practical account management, understand profitability, and make better ecommerce decisions with Retail Business: 0 to ₹100 Crore.
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