Know what the invoice actually leaves you.
COOP, allowances, chargebacks and shortage claims come off before you are paid. This Playbook is about negotiating them with numbers.
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- 3 free lessons
- 3 free AI tool uses
- Google sign-in
- 8modules
- 42lessons
- 33hours
- 4tools
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What this actually does for your business.
The 1P retail relationship in full — Vendor Central operations, PO management and forecasting, chargebacks and shortage claims, reconciliation, A+ content, terms and annual vendor negotiations across the European marketplaces.
Who it is for. Vendors and key account managers on Amazon Vendor Central
Work out your true Net PPM
What is left per unit after the whole deduction stack — the number the annual negotiation is actually about.
See every deduction against benchmark
COOP at 9% against a 4-6% benchmark is a line worth arguing, and it is worth knowing that before the meeting.
Recover what you are owed
Shortage claims and chargebacks are largely preventable and frequently disputable.
Run several EU countries as one account
Different terms, different currencies, one operating picture.
What you actually open.
Real screens from playbook.smeminds.com — one login for every Playbook you take.
Screens from a sample account.
Know what the invoice actually leaves you.
COOP, allowances, chargebacks and shortage claims come off before you are paid. Net PPM is what is left — and it is what the annual negotiation is really about.
Sample input
- Cost price Amazon pays₹1,200
- Your unit cost₹760
- Annual units24,000
- COOP accrual9.0%
- Chargebacks1.5%
- Payment terms60 days
Vendor Net PPM returns
Healthy
What it checks
- COOP and marketing accruals
- Damage and freight allowances
- Chargebacks and shortage claims
- The cost of the payment terms
- Net PPM against benchmark
Demonstration with sample numbers, not anyone's live business data. The figures came back from the same engine a subscriber's calculator runs.
Try the Vendor Net PPM CalculatorFree account · 3 free tool uses
Break-even ACOS
The only advertising threshold that matters.
Command Centre
Your progress, business numbers and action plan for this Playbook.
Ask Saarthi
Your AI business partner for this Playbook: explain a lesson, apply it to your business, test what you know.
Vendor Calculators
More tools across the Playbooks
Your AI ecommerce business partner.
Stuck with a seller problem? Ask Saarthi inside the Playbook for guidance based on what you are learning. Explain a lesson, apply it to your business, test what you know.
Illustrative example — not a live AI response
- Splits the problem first — is it traffic, conversion or cost — instead of guessing at a fix.
- Asks which report or numbers you have, so the answer is about your account, not a generic one.
- Points you to the lesson in this Playbook that covers the situation.
- Ends with a short checklist of what to check next and in which order.
8 modules, 42 lessons, about 33 hours.
The whole scope, before you pay for any of it. Open a module to see what it covers.
01 Vendor Central Mastery 5 lessons · 3.8 h · 3 free
- VC Dashboard & NavigationPreview free30 min
- Purchase Order ManagementFree with account45 min
- Annual Vendor Negotiations (AVN)Free with account60 min
- Vendor Account Health & MetricsIncluded in a subscription45 min
- Remittance, Invoicing & Financial ReconciliationIncluded in a subscription45 min
02 Catalogue & Content EU 5 lessons · 4.0 h
- ASIN Setup & EU Product TaxonomyIncluded in a subscription45 min
- Localisation Across 5 EU MarketplacesIncluded in a subscription60 min
- A+ Content & Brand Store EUIncluded in a subscription45 min
- Image & Video Standards EUIncluded in a subscription30 min
- EU Compliance in ListingsIncluded in a subscription60 min
03 GMS Growth Strategy 5 lessons · 3.8 h
- Featured Offer (Buy Box) for VendorsIncluded in a subscription45 min
- Deals & Promotions Calendar EUIncluded in a subscription45 min
- Subscribe & Save ProgrammeIncluded in a subscription30 min
- Born to Run & NPI StrategyIncluded in a subscription45 min
- Cross-Marketplace Expansion StrategyIncluded in a subscription60 min
04 Net PPM & Profitability 5 lessons · 4.2 h
- Understanding Net PPM & P&L FrameworkIncluded in a subscription60 min
- COOP & Marketing Funding ManagementIncluded in a subscription45 min
- CRaP Resolution & Price ManagementIncluded in a subscription45 min
- Chargebacks & Shortage DisputesIncluded in a subscription45 min
- Vendor Profitability & Cost OptimisationIncluded in a subscription60 min
05 Supply Chain Excellence 6 lessons · 4.5 h
- Lead Time Optimisation & PO ConfirmationIncluded in a subscription45 min
- Vendor Flex & Direct Import (AVS)Included in a subscription60 min
- Inventory Health & Demand ForecastingIncluded in a subscription45 min
- FC Undeliverable & Returns ManagementIncluded in a subscription30 min
- FFP, SIOC & Packaging ComplianceIncluded in a subscription45 min
- EDI & ASN Best PracticesIncluded in a subscription45 min
06 Traffic & Advertising EU 5 lessons · 3.8 h
- Sponsored Ads for Vendors (SP/SB/SD)Included in a subscription45 min
- Amazon DSP & Demand-Side PlatformIncluded in a subscription60 min
- Brand Store & Posts EUIncluded in a subscription30 min
- Prime Day & Peak Season StrategyIncluded in a subscription45 min
- Trade Marketing & Co-Op AdvertisingIncluded in a subscription45 min
07 Analytics & Insights 5 lessons · 3.8 h
- ARA Premium & Vendor AnalyticsIncluded in a subscription45 min
- Demand Forecast & Inventory PlanningIncluded in a subscription45 min
- Market Basket & Repeat PurchaseIncluded in a subscription45 min
- Customer Reviews & Voice of CustomerIncluded in a subscription30 min
- Competitive Intelligence EUIncluded in a subscription60 min
08 EU Programmes & Compliance 6 lessons · 5.0 h
- SVS & AVN Strategic ManagementIncluded in a subscription60 min
- Amazon Vine EUIncluded in a subscription30 min
- FFP Programme & SIOC CertificationIncluded in a subscription45 min
- EU Regulatory Compliance (CE/WEEE/EPR/REACH)Included in a subscription60 min
- Pan-EU FBA & EFN for VendorsIncluded in a subscription60 min
- Transparency & Brand Protection EUIncluded in a subscription45 min
45 quiz questions across the modules. Progress is tracked lesson by lesson once you sign in.
Four steps, then a habit.
Try it before you pay.
Continue with Google and start with VC Dashboard & Navigation. No card asked for. Free AI tool uses need a verified email address.
Choose how long you need it for.
One Playbook, four terms. Every plan opens the whole Playbook — the longer terms cost less per week and carry the updates released while you hold them.
WELCOME10 at checkout for an extra 10% off.Start free, upgrade anytime — begin with the free lessons.
Monthly
Active learning
₹999/month
billed every month
Buy nowWhat you get:
- 30 days of access
- Full Playbook access
- All lessons & videos
- Content released during your term
Quarterly
Structured business improvement
₹2,999/quarter
₹1,000 a month
Buy nowWhat you get:
- 90 days of access
- Everything in Monthly
- Three months of new content and updates
Yearly
Long-term growth
₹4,999/year
₹411 a month · 59% less than monthly
Buy nowWhat you get:
- 365 days of access
- Everything in Quarterly
- A year of new content and updates
- Every plan includes all 42 lessons and every module
- All 4 calculators and the AI Mentor
- Progress and notes kept if a plan lapses
All prices include GST. Plans are prepaid with no auto-charge — the plan runs to the end of the period you have paid for, and your progress is never deleted. Payments are processed securely by Razorpay.
Playbook Master Pass
All 9 Playbooks, 437 lessons, every AI tool and every certification on one subscription.
Earn the Amazon EU Vendor Management certificate.
Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
Built for real ecommerce operations.
Written from operations, not from a syllabus
Every module works back from a failure that costs money on a live account.
Learning, tools and application in one place
42 lessons and 4 working calculators on one subscription — not a course that sends you off to a spreadsheet.
Numbers you can check
The calculators run on the published Amazon.in fee schedule, and the page says when a figure is a benchmark rather than a measurement of your product.
Progress that stays yours
Lesson progress, quiz history and notes are kept if a subscription lapses, and resume if you renew.
Questions, answered.
About 33 hours of lesson time across 8 modules and 42 lessons. Most people work through it over four to eight weeks alongside running the business.
The section above lists all 8 modules and every one of the 42 lessons with the time each takes. Nothing about the scope is held back until after payment.
Every one of the 42 lessons, the 45 quiz questions, the 4 tools mapped to this Playbook, the AI Mentor, downloadable resources, the complete Playbook app, and certification eligibility.
Every plan opens the same Playbook. At today's prices the yearly plan costs less per month than paying monthly. Not sure yet? Start with the free lessons — they need no payment.
Yes. Complete 100% of the lessons and score 80% or more on a 20-question final assessment. The certificate carries a unique ID, a QR code and a public verification URL anyone can check.
Both. This Playbook ships a complete application — its own dashboard, calculators and tools — and it opens inside this subscription rather than as a separate purchase.
Real. The figures in the two demonstrations above came back from the same engine your subscription opens, running on the published Amazon.in fee schedule. Your own numbers go in the same way.
Nothing is deleted. Progress, notes and quiz history are preserved and resume exactly where you left off if you renew.
Yes. Playbooks are sold one at a time and sit on one account. The Duo and Growth passes cover two or three at a lower combined price, and the Master Pass covers all of them.
Yes, for every successful payment, downloadable as a PDF from My Payments. Add your GSTIN before paying to have it printed on the invoice.
Stop guessing. Start managing your Amazon business with a system.
Learn practical account management, understand profitability, and make better ecommerce decisions with Amazon EU Vendor Management.
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