Electronics
Conversion rebuilt before a rupee more went into ads
How the engagement ran
1
Challenge
Ad spend was scaling and ACOS was drifting upward on a catalogue whose listings had not been touched since launch.
2
Strategy
Fix the conversion surface first, then scale the spend into a listing that could carry it.
3
Execution
Titles, galleries and A+ rebuilt around the objection sequence; break-even ACOS derived per SKU so bids had a ceiling with a reason.
4
AI & technology
Amazon Profitability AI for per-SKU break-even; Manage Your Experiments for the image and title tests.
5
Result
Spend decisions moved from a target ACOS nobody had derived to a ceiling calculated per SKU.
Client identity and performance metrics for this
engagement are published only with the client's written approval. Where you see no number,
it is because that approval is not yet in place — not because there was no result.
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